Derek Mauk
Senior Brand Director - Budweiser U.S.
Previously leading Innovation at both Anheuser-Busch and P&G, with a focus on growing teams that consistently deliver top results in the Consumer Goods space.
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THE INNOVATION SERIES

Derek Mauk, Anheuser-Busch InBev

Episode 1

Modeling behavior from the top down allows for confidence in those behaviors from the bottom up.

In the first episode of The Innovation Series Derek Mauk, Senior Brand Director - Budweiser U.S., shares how a culture of ownership accelerates innovation.


HERE’S WHAT YOU’LL LEARN IN THIS EPISODE:

• How to gut-check innovative product ideas with a DVF Analysis (Desirability, Viability, Feasibility). 

• The similarities and differences between innovation at P&G and Anheuser-Busch InBev.

• Why a principle of ownership has to be embedded in your cultural DNA.

• How a quick phone call with a front-line employee can round out your perspective on critical ideas.

• Why industry leaders need to use agile thinking to keep their edge.


Just because we have the resourcing of a big company doesn’t mean we should abuse that.

ADDITIONAL CONTENT: