Episode 1: Derek Mauk, Anheuser-Busch InBev

Guest: Derek Mauk

Currently Senior Brand Director - Budweiser U.S. with experience leading Innovation at both Anheuser-Busch and P&G

Here’s what you’ll learn in this episode:

  • How to gut-check innovative product ideas with a DVF Analysis (Desirability, Viability, Feasibility). 
  • The similarities and differences between innovation at P&G and Anheuser-Busch InBev.
  • Why a principle of ownership has to be embedded in your cultural DNA.
  • How a 20-minute phone call with a front-line employee can round out your perspective on a critical ideas.
  • Why industry leaders need to use agile thinking to keep their edge.
 
 
Modeling behavior from the top down allows for confidence in those behaviors from the bottom up.